Microsoft Worldwide Partner Conference (WPC) is an annual gathering of Microsoft partners. On location in LA, there was an opportunity to learn more about Microsoft'splans for the coming year, to network, share best practices, product innovation and experience and learn new skills and techniques.
 
Since 2003, Microsoft Worldwide Partner Conference a unique five-day conference for thousands of participants from more than 130 countries worldwide, to plan their business strategies for the coming year. Microsoft WPC week is anchored around Keynote presentations from Microsoft's senior leaders, partners, and thousands of meetings that create many new business.
 
Of course, Idenet was in LA and Per Werngren was the guest speaker and delivered sessions which were received very well - Partnering Maturity Model - Roadmap to Higher Profits and Increased Customer Satisfaction.
 
Description from the program:

Partners have told us that the bottom-line growth of their company is directly related to the investment in building partner-to-partner relationships.  If your primary business centers around selling and deploying Microsoft products, then partners HAVE to make the investment to grow your company by working with others. This session describes the Partnering Maturity Model, a framework of 10 business functions and four maturity levels that describe how channel partners can create successful and repeatable working partnerships with other channel partners. Partnering, by definition, is about collaboration or working together. Too often, channel partners associated with large software and hardware vendors use an ad hoc, opportunistic approach to working together. The Partnering Maturity Model establishes what must be considered when two or more organizations look to partner on a deal, a campaign or a business.

Idenets Per Werngren at PAM Awards.

Idenets Per Werngren and Richard Branson på WPC.